The Design Process: No Project Is The Same

If there’s one thing that I’ve learnt from my 10 years in the design industry it’s that no project is the same.

I feel like some clients can sometimes interpret the design process as something that it isn’t. Some common misconceptions from clients are:

-      It only takes an hour or two to create a logo.

-      A website is something that is templated and therefore quick to create.

-      It’s a simple design so it must be quick to create.

-      You just draw pictures and colour in shapes… But I think that’s just how most people view designers.  

It’s odd how these misconceptions mainly boil down to how much time we as designers put into each project isn’t it?

An animated GIF of the GB sport climbing branding

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