Education. It’s such an important part of anyone’s development through life.
Designing for this sector helps to project this importance out to the world. To tell the stories of how education impacts the lives of both children and adults.
When I shifted my freelance design career into working towards good causes, the education sector was a big part of that vision. I’d been working alongside some brilliant, and long established schools for a couple of years and I was keen to continue with this work.
Not your ‘normal’ client
Education sector clients don’t quite fit the mould of the ‘normal’ client for designers. They’re less corporate and usually a lot more personable than the usual clients that us designers work with. From experience I’ve found clients in the education sector to be more friendly and supportive of creative ideas than clients based in other sectors. Don’t get me wrong, they still make money and they still have strict timescales like any other client.
Schools Need Strong Visual Identities
Competition within the education sector if fierce. Even schools and universities have to compete for the attention of their audience, just like any other business sector. This competitive nature calls for a strong visual identity and effective marketing materials in order to tempt in new students and impress parents and stakeholders.
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