Creating brand consistency for A Greater Manchester based neonatal charity

Branding | Marketing Materials | Social Media | Web Design

Spoons are a charity that provide much needed support to those who need neonatal care. It can be an incredibly stressful time for both parents, new-borns and siblings and Spoons are on hand to help alleviate this stress. I have been working with them recently to brand their printed and digital communication and provide visual solutions to their support strategies.

A stack of Spoons Charity printed designed service leaflets

The Results

Building brands is always easier when you have good foundations. Spoons had a strong identity but we required a bit of imagination to push the branding into their marketing materials. The requirements were to keep everything slightly light-hearted, fun and colourful whilst maintaining the professional nature of the support that the charity offers.

Since partnering with the charity, I have completed some key communications pieces such as their annual report, social media campaign graphics, support leaflets for parents and sub branding for wider projects.

Keeping a consistent graphic style in the work for Spoons has been important and it's something that I always pride myself. It's exciting to lend a helping hand to a charity that is going from strength to strength and constantly widening it's support networks.

"We have worked with Chris and Pine Design Studio for over two years. As a small local charity we needed to work with someone who could be flexible and respond to our needs, Chris has definitely delivered this for us. He is responsive and has always managed our expectations, we know we can rely on him. Chris has worked with us to develop our branding and he has the gift of getting inside our heads and teasing out what we want from him. His design work is beyond fantastic and we have only ever been delighted with the work he has produced for us. We look forward to continuing to work with Chris on our new projects and we value the excellent partnership between Spoons and Pine Design Studio."
The inside spread example of Spoons Charity Service printed designed leafletsSpoons logo with hands graphic and sub text World Prematurity Day social media graphicsSpoons printed designed leaflet inside spread